This idea is ambitious because it could render Calgary and Alberta a global leader in materials conversion, recycling and re-use. It could reduce waste and improve the environmental health of Calgary, Alberta and Canada. It would enable economic diversification with the use of existing petroleum products, reduction in dependence upon new petroleum products and help us move towards sustainable innovation.

The effectiveness of this idea can be measured by considering how much daily material waste is collected; what happens to it and how it impacts the environment. We can then consider what the economic benefits would be if we converted these products locally and see the change in economic stimulus through petroleum bi-product conversion, manufacturing, wholesale and retail sales.

This idea is attainable through technology because innovative technology would be required to create the new facilities, develop advanced sorting systems and conversion processes. Data is limitless as the research and innovation possible with a mega-site would enable us to study and determine optimum conversion processes, means to convert, analysis of materials discarded and potential reuse, sales and market potential, domestic use and foreign use. This facility could render Calgary a legitimate leader in materials processing incorporating technology, data analysis, manufacturing strength and equipment innovation.